An Overlooked Name
Ferrero is one of those brands many have seen —
without realizing it.
Founded by Giulio Ferrero in Turin in the early 1960s,
the company quietly supplied steering wheels
to some of the most interesting European cars of the era.
Not loud.
Not heavily branded.
But everywhere.
Origins in Italy
Like many manufacturers at the time, Ferrero started locally.
Early applications include:
- Alfa Romeo 105 series
- Fiat models
- Lancia
Over time, the portfolio expanded.
Ferrero steering wheels found their way into:
- Fiat
- Abarth
- Lancia
- De Tomaso
And in some cases:
they became the factory standard.
Design Without a Template
Unlike brands like Momo, Ferrero followed no strict system.
Instead:
- multiple spoke layouts
- varying diameters
- different materials
Spoke Design
- 2-spoke → early, minimal
- 3-spoke → sport-oriented
- 4-spoke → rare, most iconic (e.g. Lancia Stratos)
Sizes
There was no fixed range.
Common sizes include:
- 320mm
- 330mm
- 350mm
- 360mm
- 380mm+
Most likely dictated by manufacturers — not Ferrero itself.
Materials & Construction
Ferrero did things differently.
While many manufacturers relied on aluminum:
- some Ferrero wheels were aluminum
- others were made of steel
Especially in cars like:
- De Tomaso Pantera
- De Tomaso Mangusta
Result: heavier, but extremely solid.
Bolt Patterns
Most Ferrero wheels use:
- 6×75 PCD
But exceptions exist.
For example:
- Fiat 124 Spider → 6×70 PCD
- Abarth variants → also 6×70
A detail that matters when mounting.
The Most Desirable Version
Among collectors, one version stands out:
Sandro Munari Signature Wheel
-
- 2-spoke design
- approx. 330mm
- engraved signature on the spoke
- used in:
- Lancia Stratos
- Lancia Fulvia Coupé HF
Rare.
Highly collectible.
A Quiet Presence
Ferrero steering wheels don’t dominate visually.
They integrate.
Less identity through branding –
more through proportion and material.
Final Note
Ferrero never tried to define the market.
It adapted to it.
And that’s exactly what makes these wheels so interesting today.