Every not-so-young car-aficionado will remember all the alcohol and tobacco sponsors that were allowed to sponsor without limitations in the 70s and 80s. If the sponsorship would have worked out the way marketing directors would have hoped, a lot of racing fans would be alcoholic. A few names will pop-up such as Rothmans Porsche, Marlboro Ferrari and of course: Martini Racing. Some might say, more people know Martini Racing than its origin – the Martini Vermouth, manufactured by Martini & Rossi since 1863 near Turin, Italy.

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